AWARD ENTRIES NOW OPEN
The 2026 Self-Care Excellence Awards recognise outstanding work across the consumer healthcare products industry.
The awards celebrate excellence in marketing and sales, new product innovation, and sustainability initiatives that support better self-care outcomes.
Entries are open to both members and non-members.
Awards
Campaign of the Year
This category covers all forms of marketing campaigns for existing products. The campaign must have commenced within the last 18 months (i.e. from 31 January 2025).
Enthralling & Thrifty Campaign (<$500,000)
This category covers all forms of marketing campaigns for existing products with a budget of less than $500,000. The campaign must have commenced within the last 18 months (i.e. from 31 January 2025).
Criteria for Campaign of the Year & Enthralling & Thrifty Campaign Awards
| Category |
Description |
Score Weight |
| Campaign Challenge & Objectives |
What were the key issues facing the brand at the time of the campaign? What are the SMART objectives you set out to achieve? (Specific, Measurable, Achievable, Results-oriented, Time-bound). |
20% |
| Strategy & Execution |
What was the strategy behind the campaign and how was that linked to the challenge, insights and objectives? How was the strategy executed? Outline creative, novel or innovative approaches. |
50% |
| The Results |
What were the results vs the SMART objectives you set? |
30% |
Creativity in Communication
This awards creativity in all areas of communication to consumers.
This broad category can include examples of creative approaches to:
- use of media
- USP/claims based on product benefits and/or consumer insights
- channel strategy
- targeting
- key visuals
- building health literacy
Entries may be part of a campaign, a stand-alone initiative or an element within a specific execution. Initiatives eligible for this category must have commenced within the last 18 months (i.e. from 31 January 2025).
Criteria for Creativity in Communication Award
| Category |
Description |
Score Weight |
| Campaign/Initiative Challenge & Objectives |
What were the key issues facing the brand at the time of the campaign/initiative? What are the SMART objectives you set out to achieve? (Specific, Measurable, Achievable, Results-oriented, Time-bound). |
20% |
| Strategy & Execution |
What was the strategy behind the campaign/initiative and how was that linked to the challenge, insights and objectives? How was the strategy executed? What was particularly creative about the approach? EG-
- Attention to detail
- Challenging norms
- Pushing boundaries
- Fresh perspective
- Captivate but also change the way we think, feel and interact with the world around us
|
60% |
| The Results |
What were the results vs the SMART objectives you set? |
20% |
Health Literacy
This award is for an initiative that helps build health literacy for consumers.
This may be part of a campaign (for example, an online video or TVC within a multi-channel campaign) or a stand-alone initiative. Initiatives eligible for this category must have commenced within the last 18 months (i.e. from 31 January2025).
Criteria for Health Literacy Award
| Category |
Description |
Score Weight |
| Campaign/Initiative Challenge & Objectives |
What were the key issues facing the brand at the time of the campaign/initiative? What are the SMART objectives you set out to achieve? (Specific, Measurable, Achievable, Results-oriented, Time-bound). |
20% |
| Strategy & Execution |
What was the strategy behind the campaign/initiative and how was that linked to the challenge, insights and objectives? How was the strategy executed with consumer health literacy in mind? EG-
- helps consumers make good decisions about their health and promotes the quality use of medicines and/or
- informs/educates consumer and/or HCPs to help them assist consumers to make good decisions about their health and promote the quality use of medicines
|
60% |
| The Results |
What were the results vs the SMART objectives you set? |
20% |
Outstanding New Product
This category is for a new product that has not previously existed in the Australian consumer healthcare products market. Products that fill a consumer need, switch products and new range extensions are also eligible. To be eligible, a new product must have shipped to retailers within the last 18 months (i.e. from 31 January 2025) and must have been available to the market and consumers for a minimum of 6 months.
Criteria for New Product Award
| Category |
Description |
Score Weight |
| Campaign/Initiative Challenge & Objectives |
What were the key issues facing the brand at the time of the campaign/initiative? What are the SMART objectives you set out to achieve? (Specific, Measurable, Achievable, Results-oriented, Time-bound). |
20% |
| Strategy & Execution |
What was the strategy behind the campaign/initiative and how was that linked to the challenge, insights and objectives? How was the strategy executed with consumer health literacy in mind? EG-
- helps consumers make good decisions about their health and promotes the quality use of medicines and/or
- informs/educates consumer and/or HCPs to help them assist consumers to make good decisions about their health and promote the quality use of medicines
|
60% |
| The Results |
What were the results vs the SMART objectives you set? |
20% |
Sustainability Award Categories
Environmental Sustainability Award
This award is for projects, programmes and solutions that address the environmental impact of consumer healthcare products and/or processes.
The projects, programmes and solutions may relate to:
- Packaging
- Energy usage
- Waste management
- Environmental contaminants
Initiatives eligible for this category must have commenced within the last 18 months (i.e. from 31 January 2025).
Criteria for Environmental Sustainability Award
| Category |
Description |
Score Weight |
| Challenge & Objectives |
- What were the critical issues you faced?
- What did you set out to accomplish?
- What were the SMART Objectives you set out to achieve?
-
Specific
Were they single-minded, concise, and easily understood?
-
Measurable
Were the measurement criteria actionable?
-
Achievable
Was it challenging yet realistically achievable?
-
Relevance
Was it an impactful way to improve sustainability?
-
Time-Bound
Was the delivery timeframe appropriate?
|
30% |
| Strategy & Execution |
- What was the strategy behind the project, programme or solution and how was that linked to the challenge and objectives?
- How was the strategy executed? Highlight any creative, novel, or innovative approaches.
- Describe the process of executing the solution. What were the steps involved and how were all the stakeholders involved in the process?
- How was the implementation managed to ensure the success of the project? e.g., workplace consultation, communication and engagement, allocation of resources, contingency planning.
|
40% |
| Achievements |
- How was the environmental impact assessed and quantified?
- Describe the 'post' situation. What were the results/outcomes?
- What, if any, unforeseen benefits emerged and how might these be applied to other processes/products/locations?
- Answers to this question should match the objectives listed in Challenge & Objectives section.
|
30% |
Social Responsibility Award
This award recognises initiatives implemented by the consumer healthcare products industry that contribute to social responsibility within the framework of the United Nations Sustainable Development Goals, either within businesses or the broader Australian community, to create positive social impact and contribute to a healthier, more equitable and sustainable world. Initiatives eligible for this category must have commenced within the last 24 months (i.e. from 1 July 2024).
Criteria for Social Responsibility Award
| Category |
Description |
Score Weight |
| Challenge & Objectives |
- What social responsibility challenge did your organisation identify to address that aligns with one or more of the UN?
- Sustainable Development Goals (SDGs)?
- Which specific SDG(s) Goals and Targets did you aim to address?
- What social responsibility outcomes aligned with those SDGs did you set out to accomplish?
- What were the SMART Objectives you set out to achieve in contributing to these SDGs?
|
30% |
| Strategy & Execution |
- What was the strategy behind your social responsibility initiative to address the identified challenge and contribute to the chosen SDG(s)?
-
- How was this strategy executed? Highlight any innovative, collaborative, or impactful approaches?
- Describe the process of execution, including key steps and the involvement of relevant stakeholders (e.g., employees, consumers, community organizations, NGOs, government bodies).
- How was the implementation managed to ensure the success of the project (e.g., communication, resource allocation, ethical considerations, partnerships)?
|
40% |
| Achievements |
- How was the social impact of your initiative, in relation to the chosen SDG(s), assessed and, where possible, quantified?
- Describe the resulting social outcomes and benefits that aligned with the targeted SDG(s).
- What lessons were learned, and is there any potential for broader application of this initiative to further contribute to the SDGs within the industry or beyond?
- Answers to this question should clearly demonstrate the impact against the objectives outlined in the "Challenge & Objectives" section and its alignment with the chosen UN SDG(s).
|
30% |
Sales Excellence Awards
The awards for Overall Preferred Supplier, Most Trusted Partner and Best for Quality Use of Medicine are determined by a survey of pharmacists and pharmacy assistants across Australia which an independent research firm conducts in August/Sept each year. CHP Australia members are automatically included in this survey.
Entry Details
Who
The Self-Care Excellence Awards are open to everyone working in the Consumer Healthcare Products Industry, both members and non-members of CHP Australia.
All entries must also meet the following criteria:
- Products entered must be consumer healthcare products. For the purposes of these awards this means: non-prescription medicines (i.e. S3, S2 and unscheduled Over-The-Counter Medicines, Complementary Medicines and Sunscreens), consumer-facing medical devices, exempt therapeutic goods.
- Entry must be for a product currently sold and distributed in Australia (not export).
- The product and program must be compliant with both the Therapeutic Goods Advertising Code (TGAC) and the CHP Australia Code of Practice. All entries will be reviewed by CHP Australia prior to the judging process and CHP Australia reserves the right to withhold any entry from the judging panel based on concerns around code compliance. The product/program need not be subject to a complaint for it to be withheld.
- Whether a product or program is currently subject to an advertising complaint (to any Australian government, non-government, regulatory or self-regulatory body, board, agency, commission or authority) will be relevant in assessing an entry against the judging criteria. In the event of any complaint in relation to a product or program being upheld the judges have the right to revoke the award.
- For campaign awards, entries must have commenced within the last 18 months (i.e. from 31 January 2025).
- You may submit different campaigns from your brand/company into the same category or into different categories. NOTE: each entry requires a separate entry form to be filled out. One form for multiple award categories will not be accepted.
- CHP Australia as part of the screening process, or the judges at the time of judging, may decide to re-classify the application, if in their view either the application is in the wrong category or the application is a better example of another category. However, the judges would only re-classify the application if it improved the application's chances of winning.
- If there is only a single entry into any of the categories, the single entrant must have a minimum score of >70% and benchmarked against historical scores for that category to qualify for the award.
- Please keep word count below 1000 words for all award entries with the exception for the Environmental Sustainability Award and Innovative Manufacturing Solution Award.
When
- All entries must be received by close of business on 31 August 2026.
- Winners will be announced at the CHP Australia Awards Ceremony and Gala Event on 12 November 2026.
Where
Submit your completed entry form through the online form and attach any supporting material.
Creative examples must be submitted in PowerPoint format, with a maximum of 6 slides.
How
To complete your entry, please include all of the following:
- A completed CHP Australia Consumer Healthcare Awards entry form, submitted by close of business on 31 August 2026.
- A single-page poster summarising your entry for display at the awards event. File format: high-resolution A1 PDF, portrait. The poster should clearly cover the judging criteria.
- For Campaign Awards, include examples of the creative used during the campaign in up to 6 PowerPoint slides in 16:9 format. For large items such as shelf talkers or displays, include photographs in the slides. Please do not send physical examples.
- A short paragraph summarising your entry for use at the Awards Dinner if your entry wins, submitted by close of business on 31 August 2026.
Please Note
- Submit a separate entry form for each category. One form cannot be used for multiple award categories. If you are unsure, please call CHP Australia on 02 9922 5111 before preparing your submission.
- All entries must be submitted through the online form or they will not be accepted.
- Entries will not be accepted by email or as printed hard copies.
- You will receive written confirmation by email once your entry has been received. If you have not received confirmation by 1 September 2026, please contact david.low@chpaustralia.com.au or call 02 9922 5111.
- Questions about entries can be directed to david.low@chpaustralia.com.au or 02 9922 5111.
- Entry fees are listed in the tables below. An invoice will be sent once your final entries are received.
| CHP Australia Member Entry Fee |
Non Member Entry Fee |
| Five entries |
$350.00 |
Five entries |
$450.00 |
| Four entries |
$300.00 |
Four entries |
$400.00 |
| Three entries |
$250.00 |
Three entries |
$350.00 |
| Two entries |
$200.00 |
Two entries |
$300.00 |
| One entry |
$150.00 |
One entry |
$250.00 |
